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Just received this timely notice from the Video Secrets Sales Team:

Greg Grothaus,  Software Engineer in Google’s Search Quality team, has posted a video to discuss the duplicate content myth that many webmasters worry about. (The duplicate content issue is one that comes up often on the webmaster boards, usually in conjunction with the pros and cons of using RSS feeds on multiple websites. The general belief is that sites are penalized by Google for having the same exact post as another website, and penalized for having the same content within the site itself.)

What Google wants is diversity in their search results, so they will omit certain results to get the most unique results. The only penalty in place is for spam sites that do a disservice to the searcher (i.e. a site strictly to manipulate rankings). When Google talks about duplicate content as an issue, they are really referring to sites with multiple URLs to the same page, that just get repeated, such as:

site.com/
site.com/?
site.com/index.html
site.com/Home.aspx

There is no penalty for this, but you do lose your link popularity, your most popular link will show up in search results while the other versions of your URLs will not, and it also makes it less efficient to crawl your site thoroughly.

How to fix the issue -

- Reduce your canonical to the simplest form possible.
- Make a permanent (301) HTTP redirect to your preferred canonical.
- Use Google’s webmaster tools to specify your preferred canonical.
- Use the rel=canonical HTML tag, that you put in the HEAD of your site to specify your preferred link.

Taking some of these measures to optimize your links, and get better search results, will help bring in more SE traffic to your sites.

Sincerely,

Video Secrets Sales Team

More Information

Specify your canonical:  Google now supports a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.

Read More about the video at WebProNews