Authorship Tag to Influence Google Rankings?

Written by Bec on January 12, 2012 – 7:05 AM -

In an article by Othar Hansson he talks about Google experimenting with an Authorship Markup Tag:

“to support authorship markup—a way to connect authors with their content on the web. We’re experimenting with using this data to help people find content from great authors in our search results.

We now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links.

We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”

Essentially, this translates as a move to alleviate the amount of duplicate content and spamming currently on the internet and allows people to become expert authors in their particular niche.

A video interview with Hansson has Matt Cutts asking, “Will people get higher rankings? Is there a rankings boost for rel=’author’?” Hansson then replies, “It’s obviously early days, so we hope to use this information and any information as a ranking signal at Google. In this case, we want to get information on credibility of authors from all kinds of sources, and eventually use it in ranking. We’re only experimenting with that now. Who knows where it will go?”

Given Google’s recent emphasis on ‘trustworthy content’ in their Panda update, it seems highly possible that this will become a SIGNIFICANT ranking factor in the future. Add to that the fact that you will need a Google Profile to use this new tag.

Here’s a guide on how to use this new tag:
1. On every post, add a link somewhere pointing to your Google Profile
2. On that link, add an attribute rel=”author”

The link can go anywhere in the article, in the header, footer or anywhere in the body text. You can wrap it around an image if you want to as well.

You can also watch this video about implementing the authorship tag within WordPress. It is a step by step tutorial on how to EASILY set up rel=author on your WordPress site. Please visit Devon Web Designers for the full written instructions that go with this video.

 


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