Understanding Bounce Rate And How To Keep It Down

Written by Bec on January 16, 2015 – 1:30 AM -

The bounce rate. You see this stat in Google Analytics, but what exactly does it mean? Well, it’s quite simple actually. It’s the percentage of people that come to your site and then navigate away from it after viewing only one page.

Every single time a visitor does this it increases your bounce rate, in turn affecting your search engine rankings a little bit. High bounce rates are bad, but you must understand that every industry has its own average benchmark for bounce rates, so sometimes comparing to other companies is not always the best thing.

Keeping your bounce rate down is all about testing and implementation. It’s definitely a trial and error process, but you shouldn’t let that discourage you. In fact, let that motivate you into pursuing ever greater heights with your website. It’s a New Year, so set yourself a goal and try to reach that goal by implementing a few of the tips outlined in an excellent article by Brenda Barron that I found over on the WooThemes website.

Brenda goes over some things I hadn’t even considered as being something that could affect how long a visitor stays on my sites. I’ve listed a few of the topics discussed in her Understanding Bounce Rate article.

Grab Those Accidental Visitors
Clean Up Those 404 Pages
Speed Up Your Site
Ensure That Content is Relevant

So check it out, and get to work on keeping those potential buyers on your sites just a little bit longer, or at least long enough to hit a link to go buy something!


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