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 Making the Sale by Stephen Yagielowicz

I’ve seen a lot of comments on the boards of late concerning the growing difficulties in making sales — difficulties driven by a number of factors, including one that doesn’t get an awful lot of recognition: an operator’s understanding of basic marketing concepts such as AIDA, as well as the psychology surrounding these concepts.

AIDA, an acronym within marketing circles for Attention, Interest, Desire and Action, is used to describe the four common steps within the consumer’s purchasing decision cycle; and is a concept that I saw vividly demonstrated in a porn purchase I made a while ago, when I saw an adult magazine on a newsstand – and I just had to have it.

No common occurrence, it may have been well over a decade since the last time I bought a men’s magazine; and while I purchase many periodicals, in today’s digital age, I don’t seek out print publications for my porn fix. Indeed, with the exception of the occasional pay-per-view cable television episode of Naked News, I don’t tend to purchase any type of adult entertainment, given the volume of it available for free online and the size of my own personal collection of homemade erotica; featuring myself and my favorite model.

But as this story illustrates, it’s not that I’m unwilling to pay for porn, it’s just that so few producers, publishers or website owners do a good-enough job of selling their wares that I’m willing to pay for them: And I’m not alone, as the current market conditions confirm.

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As 2007 neared the finish line there was a tendency among webmasters to look closely at their bottom line, even to the exclusion of some other facts and trends that may directly impact next year’s balance sheet significantly.

For that reason, XBIZ is taking a moment to highlight some very important changes that have already started to impact our industry and may become dominant reasons as to why some companies succeed next year while others miss out.

TECH ADVANCEMENTS
At its core the online adult industry is as much about the rising tide of technology as it is about the carnal heat of onscreen performers. In the U.S. two major advancements took root in the consumer tech segment during 2007 and both are guaranteed to grow even more rapidly as we move forward: the advent of Verizon FIOS and the introduction of the iPhone.

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SAN FRANCISCO — Hot House Entertainment plans to unveil its affiliate program Hot House Cash during Internext this weekend in Las Vegas. The San Francisco-based gay porn studio will offer the program on its two new membership sites, The Backroom and The Dungeon, with payouts up to 50 percent. The company plans to introduce new affiliate manager Alan Breslaw at the show. “Between Alan’s sales experience and the consistent level of excellence in Hot House products, I have no doubt that the launch of Hot House Cash will have been totally worth the wait,” said Brent Smith, Hot House’s vice president and creative director.

Hot House is one of the few studios that releases its new movies in its membership sites first before making them available on DVD or broadcast. Hot House Cash plans to offer affiliates a wide selection of tools to drive traffic to the sites, including Flash video players, hosted video and photo galleries and banners. 

For more information, please contact:
Alan Breslaw
Hot House Affiliate Manager
alan@hothouse.com

Los Angeles, CA (January 7, 2008) – The Association of Sites Advocating Child Protection (ASACP) has been named to the 2008 Associations Advance America Honor Roll, a national awards competition sponsored by the American Society of Association Executives (ASAE) and The Center for Association Leadership, Washington, DC.

The all gay sponsor Rainbow Revenue has announced that they have added six more gay porn niche sites to their ever growing collection of available sites to promote. They have also announced that webmasters will now earn $35 per console and non-console join.

The Six New Rainbow Revenue Sites are: Real College Twinks, His First Silver Daddy, Gay No Limit, Gay Layz, Gay Black Cinema and Twink First Timers.

Burbank, CA,  — Cybernet Expo is pleased to announce the launch of its all new website for the 2008 event in San Francisco. In addition to basic information about Cybernet Expo, including dates for the June show, the website also provides information about currently available sponsorship packages, information about the host hotel, and the option to sign up for Cybernet Expo updates by email.

For more information about Cybernet Expo, please visit the website at http://www.cybernetexpo.com. Several sponsorship packages are still available. If you are interested in marketing your company at Cybernet Expo, please contact LAJ at jay@ynot.com or ICQ#92418228.

Tis the season to be merry, and since Apple products are the hottest things going this Christmas we at HunkMoney want to make your Christmas merry with a new iTouch and a new iPhone! All through December we are giving away Apple 8GB iPod Touch MP3 players AND unlocked 8GB iPhones.

 

Here’s how you can get yours as an affiliate of HunkMoney: In the month of December, 2007, send us 30 signups to any of our sites to earn an 8GB iPod Touch, or send us 50 signups to earn an 8GB unlocked iPhone, or send us 75 signups to get both!

All winners will be contacted by Jan 7th and prizes will be issued by Jan 31st, 2008. Max 1 prize package per person. So if you aren’t already, register as an affiliate at HunkMoney, grab your linking codes and get busy earning yourself some hot ipod goodies for the holidays! Hunkmoney has 16 great gay paysites you can promote, and they have plenty of banners, blogger tools, rss feeds, free hosted blogs, free hosted galleries and lots more goodies you can use for promotional use.

To help us ring in a happy holiday season, Intense Cash has announced the return of $40 Fridays. During the month of December, all Friday sign ups will earn you more cash – $40.00 per sign up for console links and $30.00 per sign up for non-console links.

The promotion applies to all Intense Cash sites, and Mark says they’ll also be having another hidden bonus day where you’ll earn more cash – payout and date will be revealed on the special date. (Note: signup to read the forum at Gay Main Street for up to the minute Intense Cash news!)

Click here and signup for the Intense Cash affiliate program, and start promoting today!