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What exactly is the Trackback feature? According to the Glossary at WordPress:

“Trackback helps you to notify another author that you wrote something related to what he had written on his blog, even if you don’t have an explicit link to his article. This improves the chances of the other author sitting up and noticing that you gave him credit for something, or that you improved upon something he wrote, or something similar. With pingback and trackback, blogs are interconnected. Think of them as the equivalents of acknowledgements and references at the end of an academic paper, or a chapter in a textbook.”

Trackback reinforces and strengthens the community feature of weblogs and their authors. The trackback system enables bloggers to start a dialogue about a post and to communicate between their respective weblogs. If one user creates an article that another blog owner would like to comment on in their own weblog, Word Press can ping the original entry to notify the original author of his response.

For example, let’s say Judy is reading Martin’s blog and comes upon a wine article she finds supportive of an article she is writing about wines, so she decides to make a post about it on her own blog. If Trackback is used (enabled), Martin can be notified that Judy has posted his article and linked back to his blog on her website. An extract from Judy’s post will also appear on the comments/trackback page of Martin’s original post.

In this manner, a reader can then follow along on any cross comments made about a blog’s post by other weblogs. It also builds up relevant crosslinking that search engines can use to determine page rank.

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