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 Making the Sale by Stephen Yagielowicz

I’ve seen a lot of comments on the boards of late concerning the growing difficulties in making sales — difficulties driven by a number of factors, including one that doesn’t get an awful lot of recognition: an operator’s understanding of basic marketing concepts such as AIDA, as well as the psychology surrounding these concepts.

AIDA, an acronym within marketing circles for Attention, Interest, Desire and Action, is used to describe the four common steps within the consumer’s purchasing decision cycle; and is a concept that I saw vividly demonstrated in a porn purchase I made a while ago, when I saw an adult magazine on a newsstand – and I just had to have it.

No common occurrence, it may have been well over a decade since the last time I bought a men’s magazine; and while I purchase many periodicals, in today’s digital age, I don’t seek out print publications for my porn fix. Indeed, with the exception of the occasional pay-per-view cable television episode of Naked News, I don’t tend to purchase any type of adult entertainment, given the volume of it available for free online and the size of my own personal collection of homemade erotica; featuring myself and my favorite model.

But as this story illustrates, it’s not that I’m unwilling to pay for porn, it’s just that so few producers, publishers or website owners do a good-enough job of selling their wares that I’m willing to pay for them: And I’m not alone, as the current market conditions confirm.

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